1. Clear Project Brief
A written summary of what they need. It should include:
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What they want designed (e.g., logo, packaging, brochure)
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Business type/industry
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Target audience
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Any brand message or values
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Design preferences (minimal, bold, traditional, etc.)
2. Company / Brand Details
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Brand name (spelling, capitalisation, tagline, etc.)
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Meaning or story behind the name (if any)
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Core values or mission
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Competitor references (who they’re up against)
3. Inspiration & References
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Logos or designs they like/dislike (with reasons)
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Mood board or Pinterest links (optional but helpful)
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Color preferences (if any)
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Fonts they like (or want to avoid)
4. Usage Information
Where the design will be used:
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Print or digital?
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Social media, website, packaging, hoardings?
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Required dimensions or formats?
5. Deadline / Timeline
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When do they need first drafts?
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When is final delivery expected?
6. Budget
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Clear idea of their budget range for the project.
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Helps avoid confusion and plan deliverables accordingly.
7. Content / Text
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Any fixed text to be used in the design (e.g., product description, contact info, ingredients, etc.)
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Brand slogan or tagline (if applicable)
8. Logo Files or Existing Designs (if applicable)
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If this is a redesign, provide old logo/source files.
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If there's existing brand material, that should be shared for consistency.
9. Legal Details (Optional but Useful)
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Trademark status or registration plans.
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If any specific elements must be avoided (e.g., copyrighted content).
10. Feedback & Approval Process
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Who will approve the design?
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Preferred method of communication (WhatsApp, email, Zoom)